About Us:
ABOUT SUNSHYNE NATURALS™
Sunshyne Naturals™ was founded by Deneen Sunshine George, a NYC-based entrepreneur originally from the twin islands of Trinidad & Tobago.
Like many people with dry, sensitive skin and textured hair, I spent years purchasing skincare and haircare products that promised “moisture” and “healthy growth,” yet delivered little to no lasting results. Despite staying consistent, my skin and hair continued to struggle.
That experience led me to start asking better questions not just about the products I was using, but about the claims being made across the beauty industry.
FROM CURIOSITY TO INTENTION
Driven by the need for real answers, I began researching ingredients specifically butters and oils and how they interact with the skin and hair. Through this research, I discovered that many formulations on the market weren’t designed to support the skin barrier or the natural function of skin and hair.
Instead of simply layering moisture, I came to understand the importance of barrier support, balance, and ingredient intention.
THE BIRTH OF SUNSHYNE NATURALS™
On November 8, 2020, in the midst of the COVID-19 pandemic, Sunshyne Naturals™ officially came to life. While working from home and stepping into unfamiliar territory, I committed to building a brand rooted in education, care, and purpose.
What began as ingredient research quickly evolved into formulation, testing, and the creation of products designed to work with the skin not against it.
OUR APPROACH: BARRIER-FOCUSED SKINCARE
At Sunshyne Naturals™, we believe healthy skin begins with function, not quick fixes.
The skin barrier plays a critical role in maintaining hydration, protecting against environmental stressors, and reducing sensitivity. When this barrier is weakened, skin becomes dry, reactive, and difficult to manage.
Our products are thoughtfully formulated with nourishing oils and whipped body butters that help replenish essential lipids, support the skin barrier, and reduce moisture loss allowing skin to function the way it was designed to.
We’re not just selling skincare products.
We’re creating barrier-focused care designed to help skin function properly.